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Kiddobooer: The Mascot Who Turns Learning into Play
About the project
Designing a mascot as a branding tool.
Our collaboration with Kiddoboo, one of Greece’s most dynamic brands in children’s technology and lifestyle products, began with a shared goal —
to give the brand a face; a character that could truly connect with its young audience.
As part of a broader branding strategy, we proposed the creation of a mascot that would act not just as a visual element, but as a natural extension of Kiddoboo’s identity.
The goal was to design a character that embodies Kiddoboo’s personality and values, enhancing emotional connection, brand recognition, and storytelling potential across every touchpoint.
Through sketching and experimentation, we sought the right balance between the brand’s educational seriousness and its playful spirit.
Art Direction
The design of Kiddobooer followed the Rubber Hose art style — a look that blends nostalgia with a modern aesthetic.
With vibrant energy, expressiveness, and simple shapes, the character reflects Kiddoboo’s philosophy:
to make learning fun, accessible, and full of life.
The creation of a T-pose design ensures visual consistency across future implementations — from 3D animation to digital products and merchandise.
The success of a mascot doesn’t lie only in its design, but in its personality and the emotions it evokes in children.
Strategic Design
Through the strategic direction we developed alongside Kiddoboo, the Kiddobooer became much more than an illustration —
it evolved into a strategic brand identity tool.
A character with the power to grow alongside the company, always maintaining the same warm and recognizable energy that made it stand out from the very beginning.
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