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Blue Diamond: A Branding Voyage into Sophistication
About the project
The Vision
For Blue Diamond, we envisioned a brand that encapsulates the essence of the Greek islands — luxurious, yet inviting. Inspired by the gentle curves of the sea waves, we wanted the logo to reflect the natural elegance of the Mediterranean waters, where every curve hints at the adventure that awaits. The sleek, flowing lines mirror the dynamic experience of sailing across the open sea, while the inclusion of a diamond icon represents the crystal-clear waters that define this one-of-a-kind boating experience. Every detail was carefully crafted to evoke a sense of refinement, with the promise of unforgettable moments on the water, surrounded by unparalleled beauty and adventure.
Colors
Rather than traditional patterns, we focused on color as a storytelling element. A turquoise palette mirrors the vibrant hues of the sea, creating a stunning contrast against the white logo. This carefully curated balance was consistently applied across all touchpoints, from website and social media assets to print materials like flyers, road posters, and business cards.
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